• What Happens When the Napa Fires Are Out?

    5 days ago - By Fermentation

    What happens when the fires are out? Clearly, that depends on what you've suffered or not suffered. But the question isn't directed at any individual or at individuals at all. It is directed at the “Napa Valley”. Napa Valley is in the business of growing grapes, making wine and selling that wine. It's in the business of hospitality. Hosting. The key issue for the industry (and the entire community that depends on the successful industry) is demonstrating to potential customers...
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