• Zima is Making a Nationwide Comeback This Summer

    One year ago - By Vine Pair

    Fans of sickly-sweet, citrus-flavored booze, rejoice! Zima is back...again.
    Following last summer's successful limited re-release, and tapping into an ongoing wave of ‘90s nostalgia, MillersCoors is dubbing the second second-coming “Z2K”.
    Stocks of the 2017 re-release sold out in just two months, prompting the brewing company to reportedly increase production 40 percent this year. Though judging by its viral ad-campaign , it doesn't expect bottles to last on shelves for any longer than last time around.
    Zima was initially introduced in 1993, and sales of the “first-of-its-kind crystal...
    Read more ...