Planters and Noon Whistle Brewery Collaborate on Peanut IPA
25 days ago - By Brewbound
PITTSBURGH and CHICAGO - Today, Planters announces that the peanut company is launching a beer, Mr. IPA-Nut, marking the iconic brand's first entry into the craft beer market.
Nothing goes better with beer than nuts, in fact, 64% of guys agree nuts are the best salty snack to pair with their beer1. “Mr. Peanut doesn't want beer drinkers to be without the perfect salty snack, which is why he brought the iconic taste of Planters to an IPA,” said Ashley Tople, Marketing Director for Planters, “Mr. IPA-Nut has a unique citrus aroma with a hint of honey-roasted peanuts followed by a slightly...
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Planters Releasing Peanut-Flavored ‘Mr. IPA-Nut' Beer
25 days ago - By Vine Pair
When it comes to food and beer pairings, nothing works quite as well as simple, roasted salted nuts and a refreshing brew. Capitalizing on a classic is Planters, which announced a peanut-flavored craft beer collaboration with Illinois-based Noon Whistle Brewing.
Called Mr. IPA-Nut, the release will be Planters' first beer, Thrillist reports. The announcement comes just a week after news of a similar collaboration in the U.K., where peanut brand KP Nuts worked with London brewery Deviant & Dandy's to release the KPA, another salty, nutty brew.
“It would have been easy to make a great stout...
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