• IMG Appointed by A-B InBev for Product Licensing in Key Territories

    9 days ago - By Brewbound

    LONDON - IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer's world-renowned brands, including Budweiser, Stella Artois, Beck's, Leffe and more.
    The multi-year partnership will see IMG develop licensed products that reflect the distinct character of each individual brand: Budweiser for an extra-ordinary lifestyle; Stella Artois' mantra of savouring life together; Beck's' spirit of freedom and progressive thinking; and Leffe's deep roots and community spirit.
    “AB InBev is the world's largest brewer and their...
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