The Incredible Rise of Modelo Especial, the Most Important Beer in America Right Now
1 month ago - By Vine Pair
The most important beer in America right now wears no crown and claims no royal lineage, though neither is it shy about touting its special status. I'm talking, of course, about Modelo Especial , a Mexican pilsner -style lager that, by whichever metric you measure it, is on fire.
You're no doubt familiar with Especial, having perhaps picked at its gold foil while enjoying tacos at a Mexican restaurant at any point during the last 10 years. But what do you really know about this brand?
Are you familiar with the fact that it's currently the second best-selling beer in America, for example...
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