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  • The Time Southwest Became the Largest Liquor Distributor in Texas

    19 days ago - By Vine Pair

    In the 1970s, Southwest was a small startup in Texas designed to facilitate travel between the state's three major cities. Now, it's one of America's largest domestic airlines , and much of its early success can actually be attributed to a savvy marketing tactic that gave customers free bottles of booze .
    Southwest was struggling to fill seats in the early years, so it hatched a scheme to halve its rates on certain flights to $13 one way and $25 round trip. The promotion was a success, and routes that were previously in the red became profitable as planes filled up with passengers enticed...
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