• A Sip of Wine, A Mean Email, A Bad PR Move-An Ugly Tale

    4 monthes ago - By Fermentation

    Wine PR Pro Tip: If a well-known and respected wine critic sends you a private message to express their disgust at the quality of your wine that they drank at a restaurant, don't inform the world of the critic's opinion. I don't think I need to explain why promoting a private message of disgust with your product is a bad idea. Let's just say it's counterproductive where sales and reputation are concerned. This is surely the advice I would have...
    Read more ...