• Phusion Projects Bumps Up Release of Four Loko Hard Seltzer to Q4 After Social Media Buzz

    3 days ago - By Brewbound

    Four Loko maker Phusion Projects plans to launch a 14% ABV hard seltzer sometime in the fourth quarter of 2019.
    The Four Loko Twitter account teased the launch Tuesday night, posting an image of the forthcoming seltzer that quickly garnered 76,700 likes and 21,400 retweets, as of press time. The tweet showed the image of a can of a flavor called “sour with a hint of blue razz” in front of other seltzer offerings, including hard seltzer segment leaders White Claw and Truly, with the text “Hard Seltzers ran so we could fly.” A tagline printed on the can refers to Four Loko seltzer as the...
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  • Just Reading About Four Loko's New 14 Percent ABV Seltzer Could Make You Black Out

    Just Reading About Four Loko's New 14 Percent ABV Seltzer Could Make You Black Out

    3 days ago - By Eater

    Four Loko
    White Claw may be law, But Four Loko is ANARCHY We've spent the summer adorably sipping on low ABV hard seltzers that appeal to all , praising ourselves for staying “healthy” while we get slowly drunk by the pool. But last night, Four Loko, the makers of what was essentially alcoholic Power Thirst , announced that it does not give a fuck about your quest to pace yourself while day drinking, tweeting , “Hard seltzers ran so we could fly,” with a photo of their new product, Four Loko Seltzer Sour With a Hint of Blue Razz.
    Hard Seltzers ran so we could fly pic.twitter.com/g5ilBIyhl4...
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  • Four Loko Tweets About Hard Seltzer and People Have Feelings

    Four Loko Tweets About Hard Seltzer and People Have Feelings

    3 days ago - By Vine Pair

    Start spelling hard seltzer with a capital “H.”
    Less than a week since Natty Light and PBR announced 6- and 8-percent ABV forays into the category, Four Loko is teasing an even boozier release.
    On Tuesday evening, the malt beverage brand tweeted a picture of a can of 14-percent ABV Sour Seltzer, with an accompanying caption declaring: “Hard Seltzers ran so we could fly.” The words “hardest seltzer in the universe” feature on the can, as does a cryptic tasting note claiming the drink contains “a hint of blue razz.”
    Hard Seltzers ran so we could fly pic.twitter.com/g5ilBIyhl4
    - Four Loko...
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