• Boston Beer Taps Former Seattle Cider President as New Angry Orchard Brand Strategist

    7 days ago - By Brewbound

    Boston Beer Company has named Caitlin Braam, who departed Seattle Cider Company and Two Beers Brewing as president last August , as a “brand strategist” for its Angry Orchard Hard Cider line.
    “Cider is my passion and this is an incredible opportunity for me to help grow awareness of the cider industry overall, as well as have a bigger impact within the cider community,” Braam told Brewbound.
    In the newly created position, Braam - who led Seattle Cider through a period of rapid growth and expansion before the company was sold to Agrial Group , a French agribusiness cooperative - will be...
    Read more ...

     

  • Last Call: Lyft Collaborates on Chicago Beer Release; Molson Coors Acquires U.K. Cider Maker

    Last Call: Lyft Collaborates on Chicago Beer Release; Molson Coors Acquires U.K. Cider Maker

    7 days ago - By Brewbound

    Lyft Partners with Chicago Brewery on Beer Release
    Ridesharing service Lyft is collaborating with Chicago's Baderbrau Brewing on the release of its first beer, according to the Chicago Tribune .
    The partnership will give Lyft a presence within on-premise retailers in the Chicago area where Five Star Lager - a rebranded version of Baderbau's South Side Pride helles lager - will be sold in 12 oz. cans. Drinkers will receive a discount code with each can for up to $5 off a Lyft ride, the outlet reported.
    Lyft and Baderbrau will produce 1,000 cases of the beer in its first run before...
    Read more ...