• The Makers Who Are Redefining Canned Cocktails

    14 days ago - By Imbibe Magazine

    Think canned cocktails are a modern marvel custom-made for millenials? Guess again! The reasons for wanting a cocktail in a can today are pretty much what they were 50 years ago. At least that's according to a 1972 advertisement in New York magazine for Party Tyme canned cocktails. The ad shows five fun adults each delivering their own response to the slogan, “You'll like them because.” Their logic ranges from portability, flavor variety, and ease of use to, “I like them because they're cute.” And while the rationale for spirits-based canned cocktails remains unchanged, since then, a whole...
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