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When MLB Vetoed ‘Budweiser Stadium,' the Busch Family Put Their Own Name on the Ballpark. Then, They Launched Busch Beer
14 days ago - By Vine Pair
Sometimes, a brand's origin story is straightforward and simple. Other times, it's full of mystery and fun facts to be discovered. That is seemingly the case with the mythos surrounding St. Louis's Busch Stadium and the launch of the Busch Beer brand.
According to legend , Busch Beer was created because of a feud that August “Gussie” Busch Jr. had with Major League Baseball at the time. Apparently, after purchasing the Cardinals in 1953, he wished to name the team's stadium Budweiser Stadium (which makes sense, as his grandfather is Adolphus Busch of Anheuser-Busch fame), but it was...
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