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Report: Craft Beer Drinkers Are Likely to Purchase More Beer if Direct-to-Consumer Sales Are Available
18 days ago - By Vine Pair
A new survey points to how direct-to-consumer shipping could affect craft beer sales.
Demand for DTC shipments has increased by 5.3 percent since 2022, according to a new report from Sovos ShipCompliant and the Brewers Association. The online survey , polling a group of 756 consistent craft beer drinkers, found that online sales contribute to consumers' preferences for purchasing.
Of the drinkers surveyed, 79 percent said they'd purchase a larger amount of craft beer if they were able to ship it. This number is up from 75 percent the previous year. Overall, 61 percent of drinkers stated...
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