• Clickbait Headlines Blame Millennials for Killing Craft Beer. Are They?

    7 days ago - By Vine Pair

    Millennials get blamed for a lot of things. Participation trophies, head-scratching workplace expectations, and now beverage and business publications proclaim they're killing the beer industry, too.
    It's true the beer business has some introspection to do. Sales are losing ground to wine and spirits, and the growth of craft beer sales is slowing dramatically.
    Fingers wag at millennials. Millennials drink more wine. Millennials trade beer for pot. Millennials fail to embrace craft beer like their older counterparts. Millennials don't drink that much at all.
    Does conventional wisdom equal...
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