• Mocktails, Virgins, Non-Whiskies: Can We Settle on a Name for Non-Alcoholic Drinks Already?

    4 days ago - By Vine Pair

    At The Dearborn, a large-format bar and restaurant in Chicago's Loop, beverage director Sarah Clark loves to serve customers high-quality mixed drinks that don't contain booze. She just doesn't like calling them mocktails.
    “My preference would be ‘non-alcoholic craft beverage,'” she says. “I understand why a lot of people use the term mocktail, because it's a simple, quick word and it gets the point across. I just think it carries a lot of negative connotations, because to mock something is never a positive take on it.”
    That might be true, but her preferred term also has some downsides...
    Read more ...