• The Most Important Company in Craft Beer Makes Marshmallow Extract

    3 monthes ago - By Vine Pair

    On Oct. 8, 2022, the nation's largest and most prominent beer festival and competition, the Great American Beer Festival, offered 300 medals in 98 beer categories covering 177 different beer styles.
    The judging took place over a period of nine days during which 235 beer experts from seven countries assessed 9,904 brewery entries. To subsidize such a massive undertaking, many of the categories were sponsored by some of the biggest, and most important, companies within and adjacent to America's $100 billion craft beer industry .
    There was Micro Matic, a top supplier of keg couplers...
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  • For Pioneers, Craft Beer's Non-Beer Future Is Non-Negotiable

    For Pioneers, Craft Beer's Non-Beer Future Is Non-Negotiable

    3 monthes ago - By Vine Pair

    In 2017, The Boston Globe, Samuel Adams' hometown paper, reported a fact that startled plenty of casual drinkers in the broader craft beer universe. The brand's parent firm, Boston Beer Company, was on the verge of producing more of its “nontraditional offerings” like Twisted Tea, Angry Orchard, and its new hard seltzer brand, Truly, than actual beer. “Sales of Samuel Adams and the company's other beers have dropped significantly, as drinkers increasingly seek out new, exotic beers from smaller local breweries - or flock to crash-and-burn fads,” reporter Dan Adams wrote at the time. “ow...
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