• The Real Reason Jack Daniel's Is Called Old No. 7

    1 month ago - By Vine Pair

    As the best-selling American whiskey in the world, Jack Daniel's is a bar-cart staple. And the easy-to-recognize, classic logo design has remained essentially the same since the founder created it himself at the end of the 19th century.
    While the label is otherwise straightforward and simple, there's one vague element of the famous logo that has led to debate among aficionados. Centered near the top of the black and white label is the curious phrase “Old No. 7,” leading to a variety of theories about what Daniel meant with the inclusion of the wording.
    “The mystery of Old No. 7 is one that...
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