• No, The Hard Seltzer ‘Craze' Has Not ‘Come To An End'

    1 month ago - By Vine Pair

    Such was the broader alcohol industry's reluctance to accept hard seltzer as more than a fad in its 2019 breakout year, it was only a matter of time before some declared the bubble officially burst. To co-opt an old adage: The bigger you are, the harder your skeptics want to see you fall.
    And so those headlines flowed last Friday. “The hard seltzer craze has come to an end,” declared CNN Business. “Hard seltzer boom goes flat,” reported Reuters. And if it hasn't already been published, it's only a matter of time before another outlet opts for: “Hard seltzer fizzes out.”
    To put it bluntly...
    Read more ...